“They anticipate (about) 12 million impressions over the course of a year that people will see. “It’s going to create some cool messaging throughout the week as well as greeting fans and other event goers,” he said. Its concave shape provided a challenge for Daktronics to create a curved, downward facing LED structure and maintain a seamless, dynamic display, Kerns said. The canopy design has never really been done before to that extent at a sports facility. On the technology front, Daktronics produced the canopy board screen and the dual 360-degree displays above the Michelob Light Taproom bars. Television monitors can brand The Vault for soccer or football depending on the event. Walking through the club, there’s a long bar with stone counter space and about a dozen stools, supported by a seated lounge area. Those lights above can change colors and create a pulsating affect, Kerns said. The Vault’s textured tiles, a variety of couch and chair seating arrangements, and a linear LD lighting scheme on the ceiling helps set the mood. “It’s not just for soccer this club was designed to be multipurpose. “Everybody on the Charlotte FC side put their two cents into it,” Hart said. In addition, Tepper Sports took notes from Tottenham Hotspur Stadium, when the Panthers played an NFL game in London, England in 2019, said Mark Hart, vice president and chief operating officer. The name of the club itself ties back to Charlotte’s nickname as “Mint City,” Kerns said. The tunnel club concept itself is a standard feature at most MLS soccer-specific stadiums, as well as in the NFL, dating to AT&T Stadium, the home of the Dallas Cowboys that opened in 2009.įor designing The Vault, Populous drew inspiration from Charlotte’s reputation as a banking hub. The stadium’s new canopy LED board, 211 feet long.
That’s typically the case with renovations when teams are searching for space to build premium inventory, Kerns said. In Charlotte, Populous took storage and little-used staff check-in areas and empty space in general on the service level to design The Vault, effectively converting it to revenue generating amenities. From the ground up, it was designed for both soccer and football, although Seattle didn’t have an MLS team yet when it opened in 2002. Twenty-plus years ago, with the old Ellerbe Becket, Kerns served as project manager at Lumen Field in Seattle, then Seahawks Stadium. Kelly Kerns, a senior principal with Populous, is part of the design team in Charlotte and he has experience working with NFL stadiums to meet the needs of MLS. The system was added late in project development and it’s unclear whether it will be place for the home opener.
#INSIDE THE VAULT FREE#
The overall project extends to a 211-foot-long LED canopy board on the stadium exterior along Mint Street and two large bars branded as the Michelob Ultra Taproom, topped with 360-degree video screens to display live game action.īehind those bars are two new grab-and-go marketplace stands that will be equipped with Amazon Just Walk Out technology, a checkout free system that was introduced last fall at NHL arenas in Seattle and New York. Populous, the original architect for Bank of America Stadium, which opened in 1996, designed the soccer-driven retrofit. Those ticket packages go on sale in late spring and more details on that process will be announced in the coming weeks, Burns said. The inventory drops to 100 field-level seats for Panthers games.
#INSIDE THE VAULT LICENSE#
The cost was about $3,500 for a personal seat license and $7,200 a person for a season ticket, industry sources said.
Their locker room is behind the club.įor soccer, the 150 pitch-level seats tied to The Vault are sold out, said Jake Burns, Tepper Sports’ chief revenue officer. That day also marks the debut of The Vault, the 4,500-square-foot premium lounge at event level in which the home team will pass through on its way to and from the pitch.
Tepper Sports is the parent firm of Charlotte FC and the NFL Carolina Panthers. (Don Muret/Staff) Tech add-ons: canopy LED board, Amazon checkout-free systemĬHARLOTTE - Tepper Sports & Entertainment officials showed off the shiny new tunnel club at Bank of America Stadium this week, the centerpiece of a $50 million retrofit of the NFL venue to accommodate Major League Soccer.Ĭharlotte FC, an MLS expansion team, plays its first home match on March 5 against the LA Galaxy. Populous designed the soccer-driven retrofit of the NFL facility.
The bar inside The Vault, the new tunnel club at Bank of America Stadium.
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